Elon Musk said it was “war” in 2024, as X filed its antitrust lawsuit against World Federation of Advertisers (WFA) members over their Global Alliance for Responsible Media (GARM) initiative. Now a judge has dismissed the case with prejudice, meaning it can’t be brought again: > …if facts existed that GARM operated at an X competitor’s behest to put X out of business or that GARM advertisers sought to unfairly exclude competing advertisers from doing business, X would have pleaded those facts. The very nature of the alleged conspiracy does not state an antitrust claim, and the Court therefore has no qualm dismissing with prejudice.

Elon Musk’s X Corp brought the lawsuit against a group of advertisers in 2024.

US District Judge Jane Boyle said the company had failed to show it had suffered any harm under federal competition laws.