Elon Musk's X advertising boycott lawsuit dismissed by US judge

A US judge has dismissed a lawsuit by Elon Musk's X which accused a group of advertisers and major companies of illegally boycotting his platform.

Its parent company X Corp alleged in 2024 that firms including food giants Unilever and Mars, renewable energy firm Orsted and the World Federation of Advertisers (WFA) had conspired to deprive it of "billions of dollars" in advertising revenue.

But in Thursday's ruling, US District Judge Jane Boyle said the company had failed to show it had suffered any harm under federal competition laws.

The BBC has approached X for comment.

X Corp's lawsuit, filed in a Texas court in 2024, came after the platform saw a decline in advertising revenue following Musk's acquisition of Twitter in 2022.