The new initiative is the second time Infantino has attempted to privatise football assets, with the first being in 2018 where the FIFA chief proposed a multi-billion dollar project to create more global competitions, funded by private investors.

Plans for selling stakes in FIFA to private investors have emerged under a highly controversial scheme, with UEFA condemning the proposals

FIFA President Gianni Infantino plans to create a $20 billion company running the World Cup with private investors including the Kushner family