This year, the NCAA began allowing D-I sports programs to sell ad space on uniforms, equipment, and more. FOS is tracking every major deal.

The Fighting Irish’s record SoFi partnership won’t diminish one of college sports’ iconic brands, but it shows even tradition-rich programs must evolve.

With the Ohio State Buckeyes reportedly signing a jersey patch deal with JP Morgan Chase worth $17 million annually, the Big 12's conference-wide agreement to a