Mr Burnham has joined criticism of the proposal, writing the ‘World Cup is not a product’

FIFA president Gianni Infantino is reportedly planning to sell stakes in the World Cup to private investors but European football’s governing body have fired back at that plot

Fifa has announced plans to sell a share of its commercial operations to private investors, a deal that would include the media and sponsorship rights of the World Cup

Mr Burnham has joined criticism of the proposal, writing the ‘World Cup is not a product’