Al-Nassr FC, Humain announce landmark strategic sponsorship

RIYADH: Saudi artificial intelligence company Humain has been named sponsor of Saudi Pro League team Al-Nassr FC for the 2026-2027 season. The PIF company, which delivers full-stack AI capabilities globally, will combine forces with Al-Nassr to develop jersey branding, world-class sporting infrastructure and advanced artificial intelligence capabilities through an expansive agreement. It reflects a shared commitment between the two entities to explore how technology can shape the future of football both on and off the pitch.

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