RIYADH: Saudi artificial intelligence company Humain has been named sponsor of Saudi Pro League team Al-Nassr FC for the 2026-2027 season.
The PIF company, which delivers full-stack AI capabilities globally, will combine forces with Al-Nassr to develop jersey branding, world-class sporting infrastructure and advanced artificial intelligence capabilities through an expansive agreement.
It reflects a shared commitment between the two entities to explore how technology can shape the future of football both on and off the pitch.
Headquartered in Saudi Arabia, Humain builds AI infrastructure, cloud platforms, models and applications for organizations around the world.
The collaboration aims to create a platform for Al-Nassr and Humain to explore how artificial intelligence, data and technology can support the continued evolution of an elite football club.
