Samsung Fold8 strategy: Why lower EMIs and Tier 2 cities are key | Aditya Babbar

Samsung has unveiled its biggest foldable lineup yet with the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8. But why launch three foldables at the same time?On the sidelines of Galaxy Unpacked in London, we spoke exclusively to Aditya Babbar, Vice President and India MX Business Head, Samsung, about Samsung’s strategy behind multiple foldable form factors, taking premium smartphones beyond metro cities, AI, financing, EMI trends and why pricing is increasingly about monthly affordability rather than the sticker price.We also discuss:* Why Samsung believes consumers want different foldable experiences* The role of Galaxy AI and Gemini* Premium smartphone growth in India* Retail expansion beyond metros* EMI and financing strategy for flagship devicesThe Economic Times is on the ground in London with complete Galaxy Unpacked coverage.Watch our hands-on videos of:* Galaxy Z Fold8* Galaxy Z Fold8 Ultra* Galaxy Z Flip8* Galaxy Watch Ultra2* Samsung’s new smart glassesSubscribe for more exclusive interviews and hands-on coverage from Galaxy Unpacked.

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