Why PubMatic Ditched Its Prebid Web Wrapper, But Never Its SDK | AdExchanger

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper. The news made nary a ripple, and relatively little revenue hangs in the balance. But PubMatic’s decision to hand off its Prebid wrapper […]

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