Over the last several years, the Imax format has taken on a few different forms—but only a few dozen theaters are capable of screening it in its full glory.

The scarcity of “The Odyssey” screenings in IMAX 70-mm. has raised the question: Will moviegoing become a luxury experience?

IMAX CEO Rich Gelfond analyses "The Odyssey" success and why it's so expensive to create IMAX 70mm for movie theaters.