This behaviour is primarily driven by consumers aged 25-30 and they are willing to stretch their budgets, opt for affordability-driven payment options or even switch ecosystems

As of early 2026, Indian smartphone retailers are witnessing a troubling decline in handset sales, a trend fueled by soaring component costs that elevate device prices and pinch…

This behaviour is primarily driven by consumers aged 25-30 and they are willing to stretch their budgets, opt for affordability-driven payment options or even switch ecosystems