Amazon founder Jeff Bezos has reportedly pushed executives at Prime Video to overhaul the streaming service and place artificial intelligence at the center of the user experience. According to a report in Reuters, quoting four people with direct knowledge of the matter, "Jeff Bezos has identified a new, high-profile platform to help showcase the hundreds of billions of dollars Amazon has bet on artificial intelligence: Prime Video."

Jeff Bezos is pushing an AI-first Prime Video redesign, codenamed Lighthouse, that puts recommendations ahead of the studio ad slots studios pay for.

SAN FRANCISCO, July 23 : Jeff Bezos has identified a new, high-profile platform to help showcase the hundreds of billions of dollars Amazon has bet on artificial intelligence:…