As of early 2026, Indian smartphone retailers are witnessing a troubling decline in handset sales, a trend fueled by soaring component costs that elevate device prices and pinch consumer budgets. With an air of caution pervading the market, many retailers are unsure about the performance of festive season sales, particularly in the mass-market segment, which is anticipated to endure the greatest downturn.

As of early 2026, Indian smartphone retailers are witnessing a troubling decline in handset sales, a trend fueled by soaring component costs that elevate device prices and pinch…

This behaviour is primarily driven by consumers aged 25-30 and they are willing to stretch their budgets, opt for affordability-driven payment options or even switch ecosystems