Jeff Bezos is pushing Prime Video's overhaul to highlight Amazon's AI. The project, known as Lighthouse, aims to showcase AI for millions of users. This initiative seeks to elevate Amazon's standing in the competitive AI landscape. New features will improve content recommendations and respond to spoken requests. Bezos' personal involvement underscores the strategic importance of this AI integration.

Jeff Bezos is pushing an AI-first Prime Video redesign, codenamed Lighthouse, that puts recommendations ahead of the studio ad slots studios pay for.

SAN FRANCISCO, July 23 : Jeff Bezos has identified a new, high-profile platform to help showcase the hundreds of billions of dollars Amazon has bet on artificial intelligence:…