The BCCI has raised the title sponsorship base price to ₹4.9 crore per match, marking a 15% increase as it opens bidding for a shorter commercial cycle ending March 2028.

The BCCI has significantly raised its reserve prices for title and associate sponsorship rights. New bids are now invited for these valuable commercial properties. The title…

The BCCI has raised the title sponsorship base price to ₹4.9 crore per match, marking a 15% increase as it opens bidding for a shorter commercial cycle ending March 2028.