The BCCI has raised the title sponsorship base price to ₹4.9 crore per match, marking a 15% increase as it opens bidding for a shorter commercial cycle ending March 2028.
The new rate is a significant jump from the previous rate of ₹4.2 crore
Jul 23, 2026
02:44 pm
What's the storyThe Board of Control for Cricket in India (BCCI) has raised the reserve price for its title sponsorship rights by over 15% to ₹4.9 crore per match.
The new rate is a significant jump from the previous rate of ₹4.2 crore paid by the current sponsor, IDFC First Bank.
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