NEW YORK (AP): It was the 11-minute performance heard around the world. Madonna, Justin Bieber, BTS and Shakira each brought abridged hits to the World Cup’s first half-time show in a whirlwind performance Sunday just outside New York. And it has resulted in some noteworthy streaming bumps.

Madonna kicked off the Super Bowl-style show, one of several American elements added to this year’s tournament

The World Cup halftime show, which also featured Justin Bieber, BTS, and Shakira, was premised on the idea that music—and celebrity—can serve as a cross-cultural panacea.