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As athletes embrace owned media properties, they’re pushing for more involved brand deals
The NBA player’s union is pushing for stars to have a bigger say in brand deals. It highlights a larger shift in sports and creator marketing.
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digiday.com
As athletes embrace owned media properties, they’re pushing for more involved brand deals
The NBA player’s union is pushing for stars to have a bigger say in brand deals. It highlights a larger shift in sports and creator marketing.
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campaignlive.com
How Adidas became the undisputed winner of the World Cup
Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.