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Albertsons’ new ‘micro sitcom’ is a big deal for retail media
Albertsons Media Collective has launched its first episodic, scripted branded-entertainment campaign in partnership with Procter & Gamble.
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modernretail.co
Albertsons' new 'micro sitcom' is a big deal for retail media
Major brands like Procter & Gamble are making big investments in videos made specifically to reach shoppers on screens in grocery stores.
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digiday.com
Albertsons’ new ‘micro sitcom’ is a big deal for retail media
Albertsons Media Collective has launched its first episodic, scripted branded-entertainment campaign in partnership with Procter & Gamble.