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Pharmaindustrie: Novo Nordisk verklagt US-Rivalen Eli Lilly
Das dänische Unternehmen sieht sich in einer Werbung seines US-Konkurrenten falsch dargestellt und klagt. Worum es in den Streit geht.
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biopharmadive.com
Novo sues Lilly, alleging ‘misleading’ advertising of obesity drugs
The lawsuit follows a cease-and-desist request and argues Lilly is using “deceptive” ads to claim its GLP-1 products are broadly superior to Novo’s medicines. Lilly countered that…
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dn.no
Novo Nordisk saksøker konkurrenten Eli Lilly
Den danske legemiddelprodusenten hevder Eli Lilly villeder forbrukere i sin markedsføring.
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nbcnews.com
Novo Nordisk says it is suing Eli Lilly, accusing it of false advertising
Novo alleges Lilly compared the highest approved doses of its medicines with lower doses of Novo’s Wegovy and Ozempic while omitting newer, higher-dose versions that Novo says…
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politiken.dk
Novo Nordisk sagsøger sin største konkurrent
Novo Nordisk mener, at Eli Lilly har benyttet sig af vildledende markedsføring i USA og går nu rettens vej.
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eu.usatoday.com
Wegovy maker sues rival Eli Lilly over 'deliberately false' GLP-1 ads
Novo Nordisk claims Eli Lilly aired misleading ads comparing the pharma companies' respective weight-loss drugs, Wegovy and Zepbound.
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economictimes.indiatimes.com
Novo Nordisk sues Eli Lilly, accusing it of false advertising of weight-loss drug
Novo Nordisk has sued Eli Lilly in a U.S. court. The Danish company accuses Lilly of false advertising for its weight-loss medicines. Novo claims Lilly compared lower doses of its…
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zerohedge.com
GLP-1 Fight: Novo Sues Eli Lilly Over Nationwide "Deceptive Advertising" Campaign
"Through this action, Novo Nordisk is seeking a permanent injunction requiring Lilly to pull its misleading comparative advertising across all platforms... "
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france24.com
Pharma heavyweights clash over anti-obesity drug ads
Danish pharmaceuticals heavyweight Novo Nordisk said Tuesday it is suing its arch US rival, Eli Lilly, over "false and materially misleading" adverts for their competing…
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handelsblatt.com
Abnehmspritzen: Novo Nordisk wirft Eli Lilly irreführende Werbung vor
Im Milliardenmarkt für Abnehmspritzen verklagt der dänische Pharmakonzern seinen US-Rivalen: Dessen Werbung täusche Verbraucher mit veralteten Vergleichen, so der Vorwurf.
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lecho.be
Novo Nordisk intente un procès à Eli Lilly pour publicité mensongère sur ses traitements anti-obésité
Le duel entre les leaders du marché de l'anti-obésité se poursuit devant les tribunaux américains. Le fabricant du Wegovy a saisi la justice, estimant que les publicités pour…
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fiercepharma.com
Novo Nordisk files lawsuit accusing rival Eli Lilly of running ‘false and misleading’ GLP-1 ads
Novo Nordisk has accused rival Eli Lilly of runnin | Novo Nordisk has accused Eli Lilly of running ad campaigns containing “deliberately false” messages that mislead the public…
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wiwo.de
Pharmaindustrie: Novo Nordisk verklagt US-Rivalen Eli Lilly
Das dänische Unternehmen sieht sich in einer Werbung seines US-Konkurrenten falsch dargestellt und klagt. Worum es in den Streit geht.
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milanofinanza.it
Novo Nordisk porta Eli Lilly in tribunale: pubblicità ingannevole sui farmaci anti-obesità | MilanoFinanza News
La casa farmaceutica danese accusa la rivale americana di aver promosso Zepbound e Mounjaro con confronti «falsi e fuorvianti» rispetto a Wegovy e Ozempic. Nel mirino una campagna…
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dw.com
Ozempic maker sues US rival over ad campaign
Novo Nordisk has claimed that Eli Lilly is using bad data to compare the companies' weight-loss and diabetes products in its ads.
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upi.com
Novo Nordisk suing Eli Lilly over GLP-1 ‘outdated’ advertisements - UPI.com
Novo Nordisk, the maker of Wegovy, has filed a lawsuit on Tuesday against competitor Eli Lilly alleging that its GLP-1 advertisements are misleading.
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elpais.com
Novo Nordisk demanda a Eli Lilly por “publicidad engañosa” de Zepbound frente a Ozempic y Wegovy
La farmacéutica danesa acusa a su competidora estadounidense de comparar la eficacia de sus medicamentos en su dosis más alta con una menor de Wegovy y Ozempic
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forbes.it
Novo Nordisk fa causa alla rivale Eli Lilly per pubblicità ingannevole sui farmaci GLP-1
Novo Nordisk cita in giudizio Eli Lilly: sotto accusa campagne basate su dati superati per esagerare l'efficacia dei farmaci GLP-1
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benzinga.com
Novo Nordisk Sues Eli Lilly Over Alleged Deceptive Weight Loss Drug Advertising - Novo Nordisk (NYSE:NVO)
Novo Nordisk has filed a lawsuit against Eli Lilly, alleging false advertising and deceptive marketing for Zepbound and Mounjaro treatments.
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cbsnews.com
Novo Nordisk sues Eli Lilly over "maliciously and deceptively false" GLP-1 ads
The lawsuit alleges that Eli Lilly misled consumers by using outdated clinical trial data to make its drugs appear more effective than Novo's.
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nu.nl
Novo Nordisk klaagt concurrent Eli Lilly aan wegens misleidende reclame
Het Deense farmacieconcern Novo Nordisk heeft in de Verenigde Staten een rechtszaak aangespannen tegen Amerikaanse aartsrivaal Eli Lilly in de Verenigde Staten. Volgens het…