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How Louis Vuitton Turned The World Cup Trophy Celebration Into Cultural Capital
Louis Vuitton earned millions in earned media value during the World Cup victory celebration. The brand has long turned such sports trophy moments into cultural capital.
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3 prospettive sulla stessa storiaTimeline cronologica
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elespectador.com
“La victoria viaja en Louis Vuitton”: así es el cofre del trofeo del Mundial 2026
El cofre fue creado en el taller de Asnières-sur-Seine, cerca de París, por artesanos de la firma.
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wwd.com
Louis Vuitton Sets the Stage for Spain’s World Cup Victory
Louis Vuitton ambassadors Carlos Alcaraz and Hoyeon joined Andrés Iniesta and Mario Kempes to present the FIFA World Cup trophy in a bespoke trunk as Spain defeated Argentina.
