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How Louis Vuitton Turned The World Cup Trophy Celebration Into Cultural Capital
Louis Vuitton earned millions in earned media value during the World Cup victory celebration. The brand has long turned such sports trophy moments into cultural capital.
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elespectador.com
“La victoria viaja en Louis Vuitton”: así es el cofre del trofeo del Mundial 2026
El cofre fue creado en el taller de Asnières-sur-Seine, cerca de París, por artesanos de la firma.
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independent.co.uk
Is the World Cup trophy real gold? Everything to know about the iconic sculpture
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