A wave of new platforms promise the ‘happy hormone’ rush of an online shopping spree, but without the costs of impulse buys. Katie Rosseinsky gives them a go to see if they really are the answer to window shopping for a new generation

A wave of new platforms promise the ‘happy hormone’ rush of an online shopping spree, but without the costs of impulse buys. Katie Rosseinsky gives them a go to see if they really…

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Dopamine apps” that allow users to “buy” food, clothes or other products with no real-world cost have gone viral. This consumer behaviour professor explains why.