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Albertsons' new 'micro sitcom' is a big deal for retail media

Major brands like Procter & Gamble are making big investments in videos made specifically to reach shoppers on screens in grocery stores.

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modernretail.coStai leggendo1 mese fa

Major brands like Procter & Gamble are making big investments in videos made specifically to reach shoppers on screens in grocery stores.

Albertsons Media Collective has launched its first episodic, scripted branded-entertainment campaign in partnership with Procter & Gamble.