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Nike versus Adidas: Which brand won the World Cup?
We sift through from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.
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campaignlive.com
Non-sponsors outperformed paid partners at 2026 World Cup, report finds
Adidas was the outlier; prediction market app Kalshi delivered the tournament’s biggest hit with 126 million views, dwarfing McDonald’s Beckham and Henry campaign.
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digiday.com
Nike versus Adidas: Which brand won the World Cup?
We sift through from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.