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BBC defeats ITV again in World Cup final viewing figures
BBC’s average audience was 9.7m, four times as much as its rival – similar to its lead four years ago
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nytimes.com
The battle between the UK’s World Cup broadcasters: Have ITV narrowed the ratings gap to the BBC?
ITV have enjoyed a strong tournament with the focus drawn to an impressive on-site studio, but the BBC have been pleased with their output
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dailymail.com
Battle of the Broadcasters: BBC and ITV to go H2H in World Cup final
As is tradition, though, both broadcasters will screen the final on BBC One and ITV1. This has been the case for all finals during the 60 years they have held the rights to the…
