Coca-Cola has introduced a new global visual identity system. This aims for greater brand consistency across over two hundred markets. The refreshed system emphasizes core visual assets like the ribbon and script. Coca-Cola Zero Sugar receives a distinct design treatment within this framework. New tools support internal teams and agencies in maintaining this unified brand experience.

Coca-Cola has introduced a new global visual identity system. This aims for greater brand consistency across over two hundred markets. The refreshed system emphasizes core visual…

"Love that they just leaned into the fact that soda is the new cigarettes..."