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BBC WIN the World Cup ratings war with ITV
Daily Mail Sport understands the BBC's peak audience share advantage was 4 times greater than ITV, while its average audience share advantage was 4.06 times greater.
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nytimes.com
The battle between the UK’s World Cup broadcasters: Have ITV narrowed the ratings gap to the BBC?
ITV have enjoyed a strong tournament with the focus drawn to an impressive on-site studio, but the BBC have been pleased with their output
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independent.co.uk
BBC dominates ITV in World Cup final viewing figures battle
The BBC attracted a peak audience of 15.8m across its platforms and came away with another contender for TV moment of the year
