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Non-sponsors outperformed paid partners at 2026 World Cup, report finds
Adidas was the outlier; prediction market app Kalshi delivered the tournament’s biggest hit with 126 million views, dwarfing McDonald’s Beckham and Henry campaign.
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campaignlive.com
Non-sponsors outperformed paid partners at 2026 World Cup, report finds
Adidas was the outlier; prediction market app Kalshi delivered the tournament’s biggest hit with 126 million views, dwarfing McDonald’s Beckham and Henry campaign.
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morningstar.com
Kalshi, Oura Ring, and AT&T Score the Most Engaging Ads of the FIFA World Cup 2026™, ranked by TV outcomes data on edo.com/worldcup
Kalshi, Oura Ring, and AT&T Score the Most Engaging Ads of the FIFA World Cup 2026™, ranked by TV outcomes data on edo.com/worldcupEDO, the TV outcomes measurement leader used…
