The four-minute campaign film, titled What Has The BBC Ever Done For Me?, aired for the first time last night, featuring almost 100 famous faces ahead of crucial talks over the Royal Charter.

Claudia Winkleman stars in 'what has the BBC ever done for me?' plea to win back licence fee payers

As the ranks of licence fee refuseniks grow, the corporation has enlisted an army of its stars in an effort to convince Britons it is still worth paying for.

The four-minute campaign film, titled What Has The BBC Ever Done For Me?, aired for the first time last night, featuring almost 100 famous faces ahead of crucial talks over the…

We thought the dodgy half-time show was the most divisive moment of the World Cup final... but then the BBC aired a starry new advert making the case for its cultural relevance

The comedian popped up at half time in the World Cup final on Sunday night, joined by nearly 100 celebrities, in a three-and-a-half minute advert aimed at convincing us the Beeb…

Unlike Argentina, the BBC went on the attack during the World Cup final on Sunday. During the half-time interval, a short, star-studded promotional film was aired. The film was a…