Maruti Suzuki's no-frills cars once ruled India. Then buyers demanded frills as market share drops to near all-time low

For years, Suzuki reigned supreme in India's automotive landscape, but changing buyer interests are challenging this status. As consumers increasingly favor larger, feature-rich vehicles over mere economical transport, Suzuki's focus on affordability seems outdated. To address this trend, Maruti Suzuki is gearing up to release a lineup of modern SUVs and updated models aimed at appealing to the next generation of car buyers.

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