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AI is breaking the way marketers measure shopping
Consumers are now discovering products through ChatGPT.
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axios.com
AI is breaking the way marketers measure shopping
Consumers are now discovering products through ChatGPT.
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Brands rethink creator commerce in AI era
Forget follower counts. Brands are paying for sales.
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entrepreneur.com
The Way People Shop Has Quietly Changed Forever — and Only Brands That Adapt Will Lead the Next Trillion-Dollar Market
As millions of shoppers turn to AI agents before traditional retailers, brands that fail to become machine-readable risk losing the next trillion-dollar market shift.