Brand discoverability is shifting from search engine rankings to AI-driven answers. AI systems now prioritise authoritative third-party signals over traditional keyword optimization.

Brand discoverability is shifting from search engine rankings to AI-driven answers. AI systems now prioritise authoritative third-party signals over traditional keyword…

Hilary Smith, CMO of Linnworks, explains why AI-powered product discovery is forcing e-commerce brands to rethink SEO, product data, and backend operations.

New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.