Fora Raises $60M at $1 Billion Valuation, Defining a New Category of Entrepreneurs

Fora Raises $60M at $1 Billion Valuation, Defining a New Category of Entrepreneurs

Travel agency Fora announced a $60 million Series D round led by Forerunner and Tactile Ventures, valuing the company at $1 billion.

Fora Travel’s $1 billion valuation and $3 billion in bookings signal a distribution war, as AI-powered advisors challenge Expedia, Booking.com and legacy travel models.

Fora hit a $1bn valuation by signing up 15,000 humans as travel agents and giving them an AI assistant for the boring parts. The augment bet.

Fora closes $60 million Series D at a $1 billion post-money valuation, led by Forerunner and Tactile Ventures, with Thrive Capital, Insight Partners, and Heartcore Capital…