Fora closes $60 million Series D at a $1 billion post-money valuation, led by Forerunner and Tactile Ventures, with Thrive Capital, Insight Partners, and Heartcore Capital returning.
The platform has crossed $3 billion in lifetime bookings — reaching the third billion in just 5 months, versus 3 years for the first.
97% of Fora’s 15,000 active advisors had never worked in travel before joining, including former physicians, lawyers, and full-time parents.
Henley Vazquez grew up on a 550-acre farm in the Blue Ridge Mountains of Virginia. Her family didn’t travel. She had no connection to the travel industry, no inherited network of hotel relationships, and no obvious path into one of the most gatekept professions in hospitality. What she had was a Princeton degree, a job at Town & Country magazine, and an eye for exactly who the industry was keeping out — and why.
Twenty years later, she is the co-founder of Fora, a New York-based platform for independent travel advisors that has just raised $60 million in a Series D at a $1 billion post-money valuation, making it one of the few female-co-founded unicorns in travel tech. The round was led by Forerunner Ventures and Tactile Ventures, with returning backers Thrive Capital, Insight Partners, and Heartcore Capital, alongside new investors including PLUS Capital, BlackPines Capital Partners, and Tribeca Venture Partners. Amy Schumer and other members of PLUS Capital’s artist and athlete collective also joined.
