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What now for Brand Erling Haaland: The next Messi, or a ‘Bond villain’?
The Norway international has gone global this summer, and there is more to come if he chooses the right commercial strategy
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fortune.com
American influencers turn Erling Haaland into the World Cup's breakout brand | Fortune
“I cannot fathom being such a pretty Norwegian princess and also being one of the best strikers in all of football.” His 60 million followers don't hurt.
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timesofindia.indiatimes.com
How did Erling Haaland go from a shy Norwegian striker to a 65 million Instagram followers global icon at one World Cup?
Then came the Viking row celebration, the Katz's Deli in New York, the Shrek comparison he posted himself, the story about ignoring Tom Holland's direct messages because he did…
