Jude Bellingham's World Cup rise and Adidas partnership highlight crypto's fading presence in premium sports sponsorships after the bear market shakeout.

England beats Norway 2-1 to reach the 2026 FIFA World Cup semi-final against Argentina, driving interest in crypto sports betting and fan token platforms.

Jude Bellingham's World Cup rise and Adidas partnership highlight crypto's fading presence in premium sports sponsorships after the bear market shakeout.

Kraken's FIFA World Cup 2026 sponsorship shows crypto's push into mainstream sports, but fan engagement segments reveal the cultural gap that remains.