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17m viewers and counting: World Cup bargain delivers ratings screamer for SBS

The 2026 FIFA World Cup is a ratings bonanza - which could make it harder for SBS to retain the rights in future. Here are the five most-watched games so far.

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theage.com.au

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mercoledì 15 luglio 2026·theage.com.au
17m viewers and counting: World Cup bargain delivers ratings screamer for SBS
The 2026 FIFA World Cup is a ratings bonanza - which could make it harder for SBS to retain the rights in future. Here are the five most-watched games so far.