Heavy rock and metal is experiencing a resurgence, as Gen Z's discover the genre.

With a stake in the rights relating to Maiden's longtime mascot Eddie, Pophouse says it will "turbo-charge" the rockers' cinematic projects.

Legendary British heavy metal band Iron Maiden has sold a 50% stake in its music catalog and name, image and likeness rights to Pophouse.

Heavy rock and metal is experiencing a resurgence, as Gen Z's discover the genre.

La compañía sueca Pophouse Entertainment ha llegado a un acuerdo para adquirir el 50 % del catálogo musical de Iron Maiden.

Iron Maiden's deal with Pophouse Entertainment might have some hint at what's in store for the band's future live shows and overall legacy.