Swedish Entertainment Company Pophouse Entertainment said on Tuesday (July 14) it acquired 50% stake in British heavy metal icons Iron Maiden‘s publishing and master music rights, and a stake in their name, image, and likeness (NIL) rights
Formed 1975 by founder and bassist Steve Harris in London, Iron Maiden remains one of the most enduring and influential bands in music history with 100 million records sold, 17 studio albums, major honors including Grammy, Brit and Ivor Novello awards. Terms of the deal, which Pophouse says was structured and developed over the last year with the band’s co-manager Andy Taylor, were not disclosed. BMG retains its relation with the band as their publisher.
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“We are 50-50 partners with the band, and the plan is that we’re going to work together turbo charging Maiden’s plans for the future,” Jessica Koravos, CEO of Pophouse, which owns music rights of KISS, Cyndi Lauper and Tina Turner, tells Billboard. “With Pophouse, we’re always thinking around the visual identity and … there’s lots of world building that’s possible both in [Maiden’s] artwork, but also in the storytelling within the songs. The heavy metal genre, especially with the addition of Eddie, lends itself to a treatment potentially in the world of horror.”
