Two-thirds of India's creators hail from smaller cities, yet most struggle with monetization, relying heavily on sporadic brand deals rather than sustainable income sources.

India's creator economy sees significant growth outside major cities. Most creators still only secure one paid brand campaign annually. This highlights a substantial gap between…

Two-thirds of India's creators hail from smaller cities, yet most struggle with monetization, relying heavily on sporadic brand deals rather than sustainable income sources.