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Non-metro creators in India are struggling to monetize content
Two-thirds of India's creators hail from smaller cities, yet most struggle with monetization, relying heavily on sporadic brand deals rather than sustainable income sources.
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economictimes.indiatimes.com
Two-thirds of India's creators now come from non-metros: Report
India's creator economy sees significant growth outside major cities. Most creators still only secure one paid brand campaign annually. This highlights a substantial gap between…
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thehindubusinessline.com
Creator economy expands beyond metros into geographically distributed ecosystem: Study
India's creator economy is evolving beyond metros, focusing on sustainable business growth and stronger audience relationships, a new study reveals.
