Two-thirds of India's creators hail from smaller cities, yet most struggle with monetization, relying heavily on sporadic brand deals rather than sustainable income sources.
Non-metro creators made up 66% of India's 4.12 million creators in 2025
Jul 14, 2026
07:57 pm
What's the storyIndia's creator economy is booming, with two-thirds of its contributors coming from smaller cities and towns.
However, these non-metro creators are struggling to monetize their content effectively.
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