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Two-thirds of India's creators now come from non-metros: Report
India's creator economy sees significant growth outside major cities. Most creators still only secure one paid brand campaign annually. This highlights a substantial gap between participation and sustainable income generation. Audience engagement rates have climbed significantly over recent years. Businesses must now focus on long-term creator partnerships for sustainable growth.
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economictimes.indiatimes.com
Two-thirds of India's creators now come from non-metros: Report
India's creator economy sees significant growth outside major cities. Most creators still only secure one paid brand campaign annually. This highlights a substantial gap between…
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newsbytesapp.com
Non-metro creators in India are struggling to monetize content
Two-thirds of India's creators hail from smaller cities, yet most struggle with monetization, relying heavily on sporadic brand deals rather than sustainable income sources.