Babcock launches Lincoln Electric partnership for SSA

At Babcock’s Jet Park in Boksburg, Johannesburg, Babcock launched its new role as the preferred partner of Lincoln Electric welding products across sub-Saharan Africa (SSA). Hendrik du Toit, MD for Plant Services at Babcock, outlines how the partnership will strengthen product availability, technical support and specialist welding capability for customers across the region. Babcock is now the preferred partner of Lincoln Electric welding products in South Africa and across sub-Saharan Africa (SSA). From now on, the company will directly import and carry a comprehensive range of Lincoln Electric welding and cutting inverters, consumables, PPE and welder generators for sale and redistribution throughout the region.

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