As Lock Upp season 2 and Alliance continue to grab audience's attention, here's decoding why the format is succeeding on OTT, and if it's doing better than TV

Even Roadies and Splitsvilla have lost their loyal audience. The new shows try out bold themes, include debates on current topics, and devise clever challenges for contestants.

As Lock Upp season 2 and Alliance continue to grab audience's attention, here's decoding why the format is succeeding on OTT, and if it's doing better than TV