Digital content is driving demand for physical toys in India, says Mattel

Rising screen time is surprisingly increasing toy purchases among Indian children. Digital content inspires children to recreate online worlds, boosting toy sales. India's growing incomes and young population make it a significant future market. Mattel is also strengthening India as a global manufacturing and supply chain hub. This shift positions Mattel as an intellectual property and entertainment company.

Raccontata daeconomictimes.indiatimes.com