DMart has scaled back its e-commerce footprint, exiting underperforming cities to focus on metros as competition intensifies in Indias rapid delivery space. Despite rising pressure from Amazon, Flipkart, Zepto and Swiggy, the retailer is sticking to its low-cost model and non-10-minute delivery approach amid muted earnings performance.

With same-store (like-for-like) sales growth slowing to 5.5% from 7.1% and older metro stores posting flat growth, Avenue Supermarts is sharpening its focus on non-metro markets

DMart has scaled back its e-commerce footprint, exiting underperforming cities to focus on metros as competition intensifies in Indias rapid delivery space. Despite rising…