The US added just 57,000 jobs in June 2026 despite the FIFA World Cup, while Kraken's crypto exchange partnership with FIFA signals digital asset adoption

The 2026 World Cup is driving massive crypto engagement with fan tokens surging, Polymarket hitting $2B in volume, and Kraken's first exchange sponsorship.

FIFA World Cup 2026 hits 20 billion video views and 4.6 million in attendance as Kraken's crypto sponsorship and Chiliz fan tokens ride record engagement.