France now allows licensed crypto firms to sponsor esports jerseys as the Esports World Cup 2026 moves to Paris, reshaping digital asset engagement in

The Esports World Cup 2026 launched in Paris with a $2M Dota 2 prize pool and zero crypto involvement, signaling a shift in esports monetization strategy.

The 2026 Esports World Cup officially kicked off earlier today with an opening ceremony that featured some of France’s biggest artists.