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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.

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AI · summaries

digiday.comStai leggendo1 mese fa

With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.

afr.com1 mese fa

Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet big on the tournament.