Misinformation is shaping world, from climate change to wars: Cambridge University Professor Sander van der Linden

Professor Sander van der Linden studies how people fall for misinformation and manipulation. Digital technology accelerates the spread of false information, exploiting human cognitive biases. Industries like tobacco and fossil fuels have long used doubt-casting techniques. Sophisticated firms now offer 'disinformation for hire' services using micro-targeting. Educational systems must adapt to teach new skills for navigating online deception.

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